Taylor Swift's "...Ready for It?" is not as bad as it seems.
This weekend, Taylor Swift released “…Ready for It?,” the opening song from her forthcoming Reputation. If the new single was, as it seems, an attempt to move past the widespread disdain for “Look What You Made Me Do,” then its release was yet another miscalculation in an album rollout full of them. Because “…Ready for It?” is a baffling song. There are artists you expect to put out a clunker every once in awhile: people like Miley Cyrus, Katy Perry, Ed Sheeran. For Swift, whose quality control is legendary, to release a song this … off is unsettling. Thankfully, “…Ready For It?” is much better than “Look What You Made Me Do,” a song about inner turmoil that feels like its fighting itself, with ugly parts fused together searching for a compromise that is never found. Comparatively, “…Ready For It?” is melodically rich and, when it all comes together, far more coherent. Still, its pleasures are mostly on the surface. It opens with a sustained blast of distorted bass—an obvious c...